Creative sparks: Be the change you want to see

This past week or so has been one of uncertainty and apprehension. With reported rises in hate crime, political fall outs across the board and an England football performance that put dreams of glory, urm, on ice, it’s high time for something heavy, and heartfelt. These campaigns capture human behaviour at its best, from outrage at inequality to the natural instinct to share. Be the…

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Creative sparks: Campaign gems

The sun is out, the sky is blue…and we’ve a couple of creative campaign gems to inspire you…   Paper towns We built this city, on paper roll. Pushing the message of housing affordability (or lack of) is key to many of our clients’ campaigning activity. Here’s a neat practical idea from Sweden, combining a physical landscape and virtual tour.   Picture perfect Apple has…

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A newbie’s guide to life at Creative Bridge

Beneath the roof of Bittesby House are many talented people, all brilliant in their individual fields of expertise which range far and wide across digital, design, communications and marketing. A few weeks ago, I joined Creative Bridge as an account manager and you might expect that joining such an impressive team would be intimidating. No one likes being new but when my first day came…

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Creative injective for an annual report

Make your annual report wonderful. Here’s a little creative inspiration to help you tell your story this year. Audience first. Remembering to put your audience first can sometimes get lost as everyone in your organisation gives an instruction on something that must be included in the report. Less is often more as this campaign from Lego proves. Oh, saucy! This report and this other report…

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Creative sparks: Five inspiring campaigns

Beer, banking and, urm bondage. Here’s a round-up of some of the things that are lighting up our creative minds this week. Be legacy We love this campaign which mixes consumer engagement with a sense of a brand’s heritage. Completely capturing the storytelling trend, the campaign is inspired by unique moments in history. The television advert aims to get the audience to create their own…

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Mother tongue: how you communicate matters

There aren’t many advantages to being stuck on the M6, but one of the few is the opportunity to listen and learn. The other less cerebral bonus being binge eating chocolate out of the sight of small family members who frequently fail to answer the deafening cry of ‘get your shoes on’, yet can pick up the sound of a wrapper being opened 20 miles…

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Time for trends

Yep, it’s that time of year again. A time for turkey, tinsel and trend-prediction blogs. We’ve not even said goodbye to 2015 and yet that doesn’t stop the marketing world from already planning what we’ll all be wearing (clothes), doing (working, sleeping, eating) and buying (clothes, bed, food). Here’s a little look back at what some of them out there claimed we’d be lapping up…

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I used to be indecisive, but now I’m not so sure…

How many decisions do you have to make in a day? There are the important ones about family, health, work and then there are the hundreds of trivial ones that threaten to overwhelm us – what shall I have for breakfast? What shall I wear? How should I do my hair? And so on. It’s no wonder that many of us are starting to suffer…

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My first month at Creative Bridge

Here are a few words from Sam Warwick our new digital account manager on his first month working at a full service marketing and communications agency. What will my colleagues be like? What type of clients will I work with? Will they like me? What’s the free lunch like? Which projects will I be working on? Will I make someone’s tea very badly? Welcome to…

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In the public I

Once upon a time the media saw its role as the watchdog of society. But with an emerging tendency to act as a kangaroo court, it’s evolving into a very different kind of animal. Whether you feel the actions of lion hunter Walter Palmer, the BMW driver who allegedly blocked an ambulance, or the lawyer who this week screamed at kids entering his garden, are…

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