The Creative Bridge 2016 Campaign of the Year awards

For our last blog of the year, what else would we ever want to talk about than the best campaigns of 2016? Well aside from the obvious on whether we should go for Galaxy chunk or Malteaser mini in the box of office sweets. So, we’ve taken an in-house vote for the best creative work of the past 12 months, culminating in the most prestigious…

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Until next time

“How lucky I am to have something that makes saying goodbye so hard.”                                                                                                         …

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Picture Perfect

Somewhere in the depths of the local paper’s archives* circa 1960 there’s a beaming picture of my nana in her kitchen. She’s smiling, not because of the orange and mustard patterned wallpaper - however fetching, but because she’s stood in one of two kitchens in the house. Someone, somewhere made the decision to give her family of 11 two adjoining council properties. A decision which…

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Creative Sparks – This week in giving!

Following Giving Tuesday, we want to highlight what a great week this has been for giving! Give yourself a pat on the back. We love spreading the giving love at Creative Bridge whether it is spreading knowledge, skills, a gift or even a hot cuppa. Check out our favourites from this week. Ask for Angela This campaign is brilliant in its simplicity. It offers women…

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The land of sensory experiences

Last week, I plummeted 100ft in a rickety crane; cold air whipping my face as I neared a construction site below, stopping inches before it collided with the ground. Before the health and safety police show up, I should make clear that the experience was entirely virtual – happening an inch before my eyes courtesy of an innovative bit of VR kit. Our neighbours are…

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Global greetings: how Christmas marketing varies across the world

John Lewis? Check. Sainsbury’s? Check. Waitrose? Check. Aldi? Check. The spirit of consumer Christmas was alive and well even before the first snow landed this week. But in a globalised world which loves personalisation, how do international brands cross cultural and religious expectations to reach their target markets? Sexy Santa for Italy; harmonies and heartstrings for the UK. A parody of US Christmas traditions in…

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Speaking in public

The first time I spoke in public I totally bombed! It was bad. The audience was laughing yet my topic was serious. I was talking about the Vietnam War. They were laughing at me. It was so bad that in the weeks' that followed people still laughed at me when they saw me. I was 14 years old. What happened? I was in the public…

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Creative Sparks: Our recipe for brand building

GBBO may well have headed to the great bake in the sky (sob). Or well, Channel Four, but it’s still lingering in our hearts and minds. And bellies. Definitely bellies. So here’s two of our great passions combined; branding and baking. Our tried and tested branding recipe By: Rebecca ‘Ramsay’ Probets, Hannah ‘Heston’ Bellinger-Brown, Alistair ‘Ainsley’ Henry Serves: Many satisfied clients Ingredients: One seasoned creative…

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The va£ue of you

How much is your personal data worth? A California-based hosting provider surveyed 5,000 of their customers to find out. The answers varied, but the average respondent felt their personal details were worth £3,241. The market for big data is growing at an enormous rate. Tech company buyouts are increasing, and not just to get a hold of the technology, but data from their customer base.…

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Crafty communication

‘Craft’ has become one of the most used (and abused) words in contemporary product marketing. Senior Consultant Ian Hembrow considers what it means, and how businesses can best express their craft. You used to know where you were with ‘craft’. It summoned up mental images of dedicated artisans, perfecting their trade over decades of quiet, loving and patient application, in search of something unique and…

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