17 things you didn’t know about Creative Bridge and its people

Well hello and welcome (no need to wipe your feet, we’re a relaxed lot here). Seventeen years ago Creative Bridge was born. But rather tell you the usual how many cups of coffee we've drunk, press releases we've written or brands that we've launched, we thought we'd tell you some things that you didn't know: 1. Our MD Nicola, who founded Creative Bridge in 2000, won…

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17 things that have rocked the marketing world since 2000

This week, Creative Bridge celebrated its 17th birthday. As you well know, a lot has changed since 2000, when all we had to worry about was Nasty Nick, the midnight release of Harry Potter and the Goblet of Fire and getting ‘Oops I did it again’ out of our heads. But it's not just the culture that's changed. In marketing, we can’t still think about…

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Get your brand message across 60,000 times faster

How can you get a message across 60,000 times faster you ask? Easy: use pictures! In a world where Instagram is the quickest growing social media and marketing platform, that alone shows the power of pictures and videos. Still not convinced? Here are some stats about the benefits of using imagery in your marketing and social media posts: Tweets with images receive 150% more retweets…

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Housing association brands gear up for change

The landscape is changing The world we are operating is changing at an even faster pace than before. Geopolitical changes have caused a shift in policy. Technological innovation has sped up how we access information and given us ever more information at our fingertips. As people access products and services at phenomenal speeds, their opinions are formed at the almost the same rate. Their attitudes…

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The power of meaning

For any marketer, creative or agency bod, trying to understand the way brands behave should be something they think about constantly.... or at least I do anyway! This area of our industry absolutely fascinates me. I love it when brands get it right… but even more when they get it wrong. Why, I hear you ask? Not because it’s an opportunity to gloat, but rather…

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Sky’s the limit for charity skydive

A daring team of housing professionals will trade their desks for parachutes and jump 10,000ft to raise money for a brave toddler who has quadriplegic cerebral palsy. The jump will be held on 30 June. Harry Charlesworth, aged two, suffered severe brain damage due to a traumatic labour and birth. As a result, Harry has spastic quadriplegic cerebral palsy plus other complicated health problems. His biggest…

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Five minutes with… Roz Chiro

Head of client services, Roz Chiro, breaks down the psychology of branding Define branding? Branding is a collection of activities which I’ve seen described as an art. It’s a cycle of aligning what you want people to think about your company or products with the reality. It’s about constantly managing perceptions and ensuring that the messages you put out about your brand are authentic and…

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Creativity is obvious?

I love a boogie. Turn on a track and my feet start twitching of their own accord. So, when invited to a silent disco* recently, I couldn’t resist (they’re back on trend apparently!).  And it didn't disappoint - I danced until my toes tingled and my Macarena moves ran dry. It was downright ridiculous and a heck of a lot of fun. But what really…

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Creativity is magic?

Now and again I get asked to work my magic. And I can’t lie, it’s not my favourite phrase. I guess to most people it might seem like creative ideas just drop in. Like perfectly-formed golden nuggets of genius. But as many of you’ll know, this illusive moment is usually a far cry from the everyday creative wrestle. You see, from a very young age,…

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Creativity is human

I’m a firm believer in H2H. Engagement. Experience. Social. Personalised...whatever buzzword you’ve stumbled across, no doubt you’ll have got the message, that no matter who you’re talking to, unless you think ‘human’ you’re likely to be lost in the noise. But what does this mean for the role of creativity? And what does it need to do to speak human? Recently, I was choosing a…

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