Home truths for home workers

1. You are the delivery person’s best friend “Will you take this in? It’s for house number 45. And 71. A few streets away.” I’m on first name terms with the Yodel man, the Hermes man, the TNT man...Christmas I had such a haul the neighbours had to sort through the pile and fend for themselves to find their delivered gifts. For those who didn't…

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A fitting approach to thinking creatively

Having seen the usual amount of new year’s posts and blogs this January on various social channels, I started to wonder what would change in our industry this coming year, feeling excited by the challenges ahead. Amongst the ample ‘new year, new me’ and ‘here’s to our best year yet’ posts, I saw one that didn’t fill me with aspiration titled ‘Think #Digital First’. Now,…

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A ‘how not to’ masterclass: media releases

Too much positivity around this week in a fit of ‘it’s a new year’ enthusiasm? Here’s an antidote to bring us all forward to some measured date in mid-March. Plus some media release language advice as a useful side serving. 1. Make it all about YOU. Pop your company’s name in the intro. Hell, no write it twice and in bold just so people know…

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The Creative Bridge 2016 Campaign of the Year awards

For our last blog of the year, what else would we ever want to talk about than the best campaigns of 2016? Well aside from the obvious on whether we should go for Galaxy chunk or Malteaser mini in the box of office sweets. So, we’ve taken an in-house vote for the best creative work of the past 12 months, culminating in the most prestigious…

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Until next time

“How lucky I am to have something that makes saying goodbye so hard.”                                                                                                         …

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Picture Perfect

Somewhere in the depths of the local paper’s archives* circa 1960 there’s a beaming picture of my nana in her kitchen. She’s smiling, not because of the orange and mustard patterned wallpaper - however fetching, but because she’s stood in one of two kitchens in the house. Someone, somewhere made the decision to give her family of 11 two adjoining council properties. A decision which…

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Creative Sparks – This week in giving!

Following Giving Tuesday, we want to highlight what a great week this has been for giving! Give yourself a pat on the back. We love spreading the giving love at Creative Bridge whether it is spreading knowledge, skills, a gift or even a hot cuppa. Check out our favourites from this week. Ask for Angela This campaign is brilliant in its simplicity. It offers women…

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The land of sensory experiences

Last week, I plummeted 100ft in a rickety crane; cold air whipping my face as I neared a construction site below, stopping inches before it collided with the ground. Before the health and safety police show up, I should make clear that the experience was entirely virtual – happening an inch before my eyes courtesy of an innovative bit of VR kit. Our neighbours are…

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Global greetings: how Christmas marketing varies across the world

John Lewis? Check. Sainsbury’s? Check. Waitrose? Check. Aldi? Check. The spirit of consumer Christmas was alive and well even before the first snow landed this week. But in a globalised world which loves personalisation, how do international brands cross cultural and religious expectations to reach their target markets? Sexy Santa for Italy; harmonies and heartstrings for the UK. A parody of US Christmas traditions in…

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Speaking in public

The first time I spoke in public I totally bombed! It was bad. The audience was laughing yet my topic was serious. I was talking about the Vietnam War. They were laughing at me. It was so bad that in the weeks' that followed people still laughed at me when they saw me. I was 14 years old. What happened? I was in the public…

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