Place Branding and Regeneration Q&A: Part one of two

Place branding is sometimes viewed as a natural extension of product branding. But in reality, its characteristics are very different. Traditional brand development generally involves creating something new for a target market - such as a product, company, service or cause. You know who it’s for and what their needs are, so your design and brand it for them. But with place brands, you’re not…

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Making important things interesting

How do you get the public to sit up, take notice and get involved in vital decisions and changes happening on their doorstep? Senior consultant Ian Hembrow reports on our work across England and Wales with the Society of Local Council Clerks (SLCC) to apply proven media techniques to community leadership. The former Director General of the BBC, Sir John Birt, once said that the…

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Media interviews: how to handle tough questions

Media interviews can be nerve-wracking. But they don’t have to be. If you learn in advance how to give great answers to tough questions, then encounters with journalists can be highly beneficial for your organisation - and even enjoyable for you. In this blog, Creative Bridge’s friend and media training expert Michael Dodd offers tips on how to handle tough questions when the world is…

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A Guide to Increasing Board Diversity in Housing (9 in 19)

On the anniversary of our 19th birthday, we are delighted to share this report, 9 in 19 - http://bit.ly/327j6t which contains practical actions to increase diversity at board level within housing organisations. Research by ema consultancy into housing board diversity in 2018 showed that only 37% of board roles were held by women and only 32% had female chairs. In response, and with ema consultancy…

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Remote working challenges and solutions

When our agency went virtual, we considered many remote working challenges and how to solve them. A bold vision and an enthusiastic team is great; but you also need a highly detailed plan and dedicated resources to make it happen.  After our  first remote working post, lots of people asked about the challenges we faced. So this blog shares some of our initial concerns and experiences. …

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Employer branding in the housing sector

Employer branding is a major topic for many organisations these days, including housing providers. With many sectors facing talent shortages, and often equivalent pay and benefits packages on offer, it’s more important than ever that employers can differentiate their brand to attract the best quality candidates. In our latest blogpost, HR expert Anne Elliott of EMA Consultancy answers some frequently asked questions on how to…

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Remote working – our story so far

Remote working can divide opinion. Advocates shout about work-life balance and greater productivity; detractors voice suspicion about duvet days or TV watching on employer time. But what’s it really like to work for a fully remote employer?  We became a virtual agency in August 2018. Since then, all team members have worked remotely. Despite being a relatively small business, this move marked a major change…

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Housing association brands: 30 years and counting

Housing association brands have come a long way since England’s first whole council housing stock transfer in 1988. Senior Consultant Ian Hembrow looks at how business brands have changed since then, and shares some tips on what to think about and do if you’re considering a rebrand. Housing association brands: concepts match geography When the first transfer organisation (Chiltern Hundreds Housing Association) became Paradigm Housing…

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Out of office: on

“I’m not sure why you should let me, but I don’t think there’s a good why not...” That’s the current cheery retort that my seven-year-old sings whenever he wants to eat chocolate, play football longer, avoid practising spellings – or anything else that makes him undeniably happy. This glass half-full approach appears to have merit, according to my Master’s study on falsification theory (in short,…

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Internal communications for new employees: route to a dream job or nightmare start?

Ahhhhhhhh, that first week in a new job feeling. Shiny shoes, gleaming teeth, a kicking iTunes playlist and lots of lovely people to meet - fantastic. What could possibly go wrong for an eager newbie ready to unleash their talents, conquer the world and be back in time for dinner?   Well, apart from the minor frustrations of everyday life (such as roadworks, technology tantrums…

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