Being a dynamic brand

To celebrate our new brand, David Bardell, our executive creative director, has delved into the whys and hows of creating a dynamic brand. What is a dynamic brand? In a basic sense it’s a brand with more energy that can show change, movement and flexibility. Dynamic brands are often called living brands, because they physically change or move, reflecting the very definition of dynamism. Why…

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What’s your why?

My two-year old daughter has just learnt the question that every parent dreads – why? And, as annoying as it is, I want to give her an answer. Why? Because when I was a teenager I remember asking why trigonometry worked the way it did (I know, geeky AND annoying). But I didn’t get an answer. So, I stopped asking and my learning, on that…

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Look what she made me do!

Just when you thought it was safe to turn on the radio, watch MTV or dare look at YouTube, you may want to think twice. And why's that you ask? Because the music industry’s masterclass in marketing is back. Now I don’t want anyone to get the impression that I’m a fan of Taylor Swifts songs (however catchy they might be) but I can’t help…

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Artworking your way to the top

The A-level results are released today, and up and down the country young people are making important decisions about their future. If you had your eyes set on becoming an artworker but didn’t get the results you needed to study it at university, it’s no barrier. More important is a portfolio, personality and willingness to work. Here are my top tips for you to get…

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A WISH for gender equality

Thanks to the gender pay gap revelation from the BBC, we’ve heard a lot recently about gender inequality in the workplace. But as a 26-year-old woman in the spring of her career, I’m optimistic. Why? Because I work in social housing, a world filled with ethically-minded people in pursuit of equality in all its forms. Let me be clear, I’m not saying that there’s no…

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All TIEd up – top tips for mergers and consulting tenants

Blink and you might have missed it, but last month the Homes and Communities Agency published its decision on amendments to the snappily titled Tenant Involvement and Empowerment Standard (TIE). In return of being freed of the shackles of requiring the regulator’s consent for merger, the disposal of stock and other constitutional changes, the TIE review was designed to protect a tenant’s right to influence.…

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Giving great answers when the pressure’s on

This week, we’ve invited our friend and media training guru Michael Dodd to guest blog on how to answer what he likes to call ‘blowtorch-on-the-belly questions’. The tragedy of London’s Grenfell Tower inferno has raised all sorts of difficult questions for the housing industry and beyond. Questions still being asked include: “Why’s it taking so long to announce the final death toll?” “How could the…

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The importance of commissioning illustration and photography

At Creative Bridge, we’re big fans of brands that look and feel unique. It’s one of the best ways to set yourself apart from your competitors – but alas, if it was easy everyone would be doing it! If creating a unique brand is something you aspire to (and as marketers, we of course think you should), commissioning bespoke illustration and photography is essential. It's…

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A journalist calls. Are you prepared?

Housing is all about people – helping them, connecting with them and dealing with the challenges that affect them. You know that, it’s why you work in the sector. So, communicating well to showcase the response to the urgent, interesting, important, amazing, funny, sad and unusual things that happen in our world is a vital part of our business. And because housing is a people…

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17 things you didn’t know about Creative Bridge and its people

Well hello and welcome (no need to wipe your feet, we’re a relaxed lot here). Seventeen years ago Creative Bridge was born. But rather tell you the usual how many cups of coffee we've drunk, press releases we've written or brands that we've launched, we thought we'd tell you some things that you didn't know: 1. Our MD Nicola, who founded Creative Bridge in 2000, won…

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