Sector: Housing & property Client: West Midlands Housing Partnership (WMHAP) Services: Design


We helped the West Midlands Housing Association Partnership (a consortium of 30 leading regional housing providers) to develop its prospectus for and relationship with the new West Midlands Combined Authority and directly elected Mayor. This project included 1:1 advanced media skills training for the partnership’s chair.

Our brief was to help the new organisation develop its voice, and influence the new West Midlands Combined Authority (WMCA). The team also asked us to raise the profile of WMHAP in the run up to the mayoral election on 4 May 2017, and to support its work to influence the future policy and actions of the new leadership.

This project required thorough mapping to identify the best sources, careful planning and sometimes determined pursuit of the right people. Personal quotes, case studies, photos and stories were all used to add an extra layer of authenticity and impact to documents, so we worked hard at finding and including the best material.

To ensure strong messaging, we completed in-depth research, including interviews with eight members of the partnership and a study into best practice demonstrated by other lobbying organisations created to influence devolution policy.

We produced a report on our key findings, with recommendations on the direction for the new campaign proposition.

Using this, we were commissioned to create a single campaign brand ‘the power of homes’. We produced a messaging pack and designed and copy-wrote a new prospectus. This included key impact statistics and case studies from across the partnership to demonstrate influence and reach.