Digging deep into stakeholder perceptions for better results
To support WM’s ambitions and strategy for growth, we were commissioned to design and complete two, wide-ranging stakeholder surveys.
The first study focused on perceptions of the group’s emerging brand, while the second dug deep into partners’ views, needs and how they WM could and should help them. Interviewing nearly 30 high-profile people, we also tested future opportunities for new or extended partnerships and services.
“The surveys by Creative Bridge have brought a lot of focus to our business planning and corporate strategy.
It alerted us to things we needed to do differently and improve, while pinpointing what’s most important.
The feedback was open, objective and really useful in developing our relationships with stakeholders.”
Ian Hill, Director of Communications and Business Excellence, WM Housing Group
The surveys gave WM reassurance about the quality and effectiveness of its partner relationships, but flagged up the importance of managing diverse and sometimes competing priorities.
The surveys triggered detailed follow up between WM directors and several key stakeholders to agree fresh initiatives and ways of doing more and achieving more together.