Client:

Willmott Dixon

Sector:

  • Engineering, manufacturing & safety

Services:

  • Design
  • Marketing
  • PR & communications

Willmott Dixon is one of the UK’s largest privately-owned contracting, development and property companies. It makes a huge contribution to local communities, and is the only company in its sector to win both a Queen's Award for Enterprise for sustainable development and Business in the Community CommunityMark. To make these special credentials really stand out and count we carried out a stakeholder survey, staff and customer consultation and created a new community news magazine.

One community, one service

With some major tenders on the horizon, Willmott Dixon invited us to put their community commitment to the test with a detailed stakeholder survey to find out what people really felt about their approach and service.

The company also wanted to get the message out more effectively about the range and impact of their work to support local communities in the areas where they work. Where individuals have made an exceptional contribution, Willmott Dixon was also keen to have colleagues nominated for national industry awards.

“Creative Bridge have dug deep into our stakeholder relationships to help us define and describe what
matters most to our partners. This helps us develop and deliver our service and be more competitive.”

Pauline Chatt, Operations Director, Willmott Dixon Partnerships

We designed, completed and reported back on a detailed perception study. We conducted this through one-to-one phone calls to local politicians, senior clients and community leaders, using a structured set of questions to obtain a rich variety of intelligence. We fed back the results to the group’s partnership board and executive team, with clear recommendations for further action to promote the company’s achievements.

To follow up the stakeholder survey, we facilitated four half-day discussion groups with a mix of local and national colleagues, partners and local residents who receive Willmott Dixon’s repairs service. The outcomes from this session sharpened up the view about how the company really make a difference and how they can do even more.

We copywrite and design Transforming Communities – Willmott Dixon’s quarterly magazine for Birmingham communities, which showcases the range of fundraising and practical support offered by the company’s two local offices. We also wrote nominations for a senior manager and board member for the Women In Social Housing Awards.