Client:

Wellingborough Homes

Sector:

  • Housing & property

Services:

  • Design
  • Marketing
  • PR & Communications

Wellingborough Homes is a not-for-profit housing association, which owns and manages 5,500 homes in Northamptonshire. Set up in 2008 to respond to a ballot of former council tenants, we’ve been with the organisation since the start – from its initial branding to developing award-winning community services and helping residents to get involved and scrutinise performance.

Our support for Wellingborough Homes as their retained PR and communications consultant spans the full range of our services – from vision, values and strategy work to media relations, award entries, website design, film, animations, branding, engagement and publications.

We’ve helped the association to create and launch innovative new services such as Support Wellingborough (bringing together almost 30 local agencies to provide coordinated personal support to vulnerable people) and FISH (Free Independent Support & Help), which provides a town centre hub for local money and advice services.

Wellingborough Homes are members of the PlaceShapers alliance of community-focused housing associations, which we also support.

With our help, Wellingborough Homes has consistently more than punched its weight in terms of positive media coverage, sector profile, fundraising success and industry awards. We’ve also given detailed, expert advice on the nuts and bolts of the association’s services – from equality and diversity to financial inclusion and customer scrutiny. An independent assessment of the Wellingborough Homes rated it as ‘very resident-friendly’. The site provides a platform for all the company’s services to its customers and the wider community, especially the popular, free IT, money and other training programmes.

“Creative Bridge has worked alongside us at every stage of our development. Their advice and support is always challenging – in the right way – and hugely valuable in making the right decisions and choices.”

Maureen Baker, Head of Customer Services, Wellingborough Homes

marketing and design

‘Now Let’s Talk Money’ was an integrated year-long marketing campaign, including social media, text messaging and video, to promote money advice services to people at greatest risk of financial exclusion. It resulted in hundreds of local people seeking benefits advice, opening basic bank accounts, joining a savings club, taking out contents insurance and getting into employment or training for the first time.