Making connections in Glasgow and becoming a leading voice in Scottish housing
Using face-to-face sessions, a telephone stakeholder study and an online survey, we consulted residents, staff, board members and key partners to create a radically new and bold visual brand for the association. The concept is based on the Partick area’s unique status as a hub for road, river, rail and subway transport. It also reflects the organisation’s special role in connecting skills and resources to invest in the local community.
The ‘making connections’ strapline highlights the association’s deep commitment to and success in creating long-term partnerships to benefit customers and neighbourhoods. In all aspects of the new brand we strove to distil and project the strong vision, energy and momentum that’s evident throughout the company – from the stunning new homes overlooking the River Clyde, to the array of hands-on community projects delivered in conjunction with numerous local agencies.
Launching and rolling out the new brand has given Partick Housing Association renewed self-confidence, a brighter and bolder image and a higher profile among social housing providers in Scotland.
“Creative Bridge made the rebranding process interesting and fun. With
their help, we now look, feel and are perceived completely differently.”
Lynn Wassell, chief executive, Partick Housing Association
branding and strategy
We helped the management team and board to agree and implement a new communications strategy supported by film, animation, display and consultation material for customer, community and business events. Working with an excellent local photographer, we wrote, designed and produced a new corporate plan, annual report and company brochure.
Since we completed this project, we’ve been delighted to see how Partick Housing Association has developed and used the brand (for example, in customer magazines and partner publications) and gained recognition for their work through national awards.
audits and web
From our audit of internal communications, we picked up some issues about the association’s written style for both customers and business audiences. So we provided some targeted plain language writing skills training to staff across the organisation.
To support a drop-in customer conference, one of our team dressed up as a handyperson to consult residents about the need and demand for a more flexible minor repairs service.
We also designed and built a colourful, easy-access new website, including screen contrast options, a choice of text sizes and automatic translation facility.