In the healthcare industry, reputation is everything. Everyone from governments to medical professionals and patients rely upon the quality and safety of drugs and treatments available from manufacturers and suppliers.
When Novo Nordisk sponsored a major, international trade event, they asked us to act as brand guardians; making sure that everything visitors heard, saw and felt about the company matched their brand values and ambitions.
They also wanted to showcase themselves as ‘warm and welcoming’ within a sector that can often come across as clinical.
“We had a big spike in traffic on our stand compared to previous years as a direct result of the
design and implementation of our exhibition stand. Thank you. Every one of you played a huge role
in making this a massive success for us this year, and I am really very grateful for all of your hard
work and tenacity to pull all of the many elements together into one cohesive offering.”
Adam Boucher, Medical Education and Events Manager, Novo Nordisk
To secure maximum impact and footfall at Novo Nordisk’s prime location sponsor’s stand, we created attention-grabbing display graphics, plus a detailed touchscreen presentation with built-in data capture.
We also developed and launched an iPhone app to help medical professionals measure the insulin needs of patients with diabetes, and produced a range of branded promotional goods and giveaways, including t-shirts, water bottles and sorbets – all colour-coded to the client’s range of products.
Post show analysis showed there were in excess of 2,000 visitors to the stand each day which was a huge spike in traffic compared to previous years. The client reported this success was as a direct result of the design and implementation of their “astoundingly good” exhibition stand.