Client:

InvisiNet

Sector:

  • Health & beauty

Services:

  • Design
  • Marketing

InvisiNet is a UK-based independent training and development consultancy set up to support doctors and dentists grow their business in teeth straightening, as certified practitioners for the Invisalign™ system. More than 2.5 million people worldwide have already used Invisalign, the clear alternative to braces, to get new smiles. The company wanted a new logo and look for the InvisiNet brand, with full brand identity and guidelines to support future marketing and recruitment of new members.

Telling and selling the new smile story

InvisiNet helps medical and dental practices to deliver more Invisalign treatments to the highest standards of clinical and customer service. The company’s programme gives certified users the confidence and knowledge to create and build up successful Invisalign practice in their area, so a strong brand and high-quality customer information are essential parts of its profile and offer.

The new brand is crisp and contemporary, using a clean, clear blue shade and sans serif font that emphasise clinical excellence and hygiene. The new brand has been rolled out across all InvisiNet’s online presence, and we also produced a customer information pack, with product details, case studies and prices for dentists to share with their patients. The pack included customised insert sheets about the individual dentist and their charges.

“The brand and materials Creative Bridge created for us look great. They combine a
strong, professional image for our members, with lots of accessible information.”

Andy Toy, CEO, InvisiNet