Client:

Futures Housing Group

Sector:

  • Housing & property

Services:

  • Design
  • Digital
  • Marketing
  • PR & Communications

Futures is a strong and innovative social business, providing more than 9,000 homes plus neighbourhood services across the Midlands. The group includes a fast-growing grounds maintenance social enterprise and a joint-venture training company to boosts skills, employability and opportunities across the region.

Working side-by-side with Futures since 2008, we’ve helped the group merge, develop, diversify and grow to fulfil its vision of being a strong, forward-thinking regional housing developer and provider with its heart in the community.

As retained PR, communications, marketing and digital consultants, our support ranges from publications copywriting and design to branding, awards, films, animations, recruitment and research.

We’re proud to have helped Futures discover its voice and build its character to become a widely respected employer, housing provider, community and sector leader. The group is an active member of the PlaceShapers network, which we also support.

Our latest project with Futures is developing an infographic-based application pack to attract new people with property development talent and experience to join their management board and growth team.

Before this, we’ve designed, written and produced traditional printed and film-based, digital annual reports, supported conferences, seminars and launch events, and placed dozens of profile and comment features across local, regional, national and trade media. We’ve also helped Futures to promote its ‘channel shift’ campaign to promote online services for residents and written successful award nominations for projects, teams and individuals. We’ve even acted as judge for the management team’s Apprentice-style workshop with three local community groups.

Futures wanted to make a big impact when it launched the Greenscape social enterprise, which takes on previously unemployed people to provide grounds and property maintenance. We created a full visual brand for the company, including new vehicle livery and team uniforms and helped to organise a launch attended by the local MP, which secured great broadcast and newspaper coverage.

Since then, we’ve also written a feature in Inside Housing and a best practice blog for The Guardian Housing Network as interest in the social enterprise has spread.