Client:

Coventry Law Centre

Sector:

  • Charities

Services:

  • Design
  • Digital
  • Marketing

SafePlace – promoting legal advice and support for people experiencing domestic violence and abuse

As the UK’s largest community law centre, this client needed help to apply for funding and boost awareness and take-up of its domestic violence service. To support such an important and valuable local cause, we wrote the grant application free of charge within 24 hours, then rebranded and promoted the service through online, print and advertising media.

Coventry Law Centre contacted us late one afternoon with a dilemma. They’d just heard about a pot of money available from the West Midlands Police and Crime Commissioner, but didn’t have the time to apply before the imminent deadline.

We responded by drafting their bid and costing a package of support to achieve the grant programme’s aim to build awareness and capacity of local domestic violence services. As an on-the-spot bit of corporate social responsibility, we did this immediately at no charge.

The bid was successful, so we’ve gone on to create a new brand identity, micro-site and marketing material for the law centre’s service.

From this work, we learned that people often approach the law centre about other issues, such as housing, money or immigration, which turn out to be symptoms of underlying problems with violent or abusive relationships. Many people also wrongly believe that Legal Aid is no longer available for domestic violence cases.

So if we’ve helped just one family tackle these problems and take control to get a better life, we’re happy.

“We couldn’t have done this without Creative Bridge – they’ve
challenged our thinking and produced some really strong material.”

Sue Bent, director, Coventry Law Centre

The grant came with tight spending deadlines attached, so we swung into action to hold a focus group with some of the law centre’s service users, from which we developed the ‘SafePlace’ brand and logo. This projects a positive and reassuring message to help people facing domestic violence and abuse know they’re not alone, and to encourage them to seek expert, confidential legal advice.

From contacts with one of our freelance photographers and another local agency, we negotiated use of some excellent images of a diverse range or women, which exactly matched the needs of the campaign.

We’ve also produced posters and banner stands to promote the new brand, and placed advertisements on all Coventry bus routes for eight weeks. The SafePlace micro-site connects with the law centre’s main site and features real-life case studies and links to all the relevant local and national sources of further help.