Since refreshing long-time client Clearwater’s corporate brand, we work on a range of marketing materials and publications including a key publication, the Rainmaker.
To make it stand out from competitors’ publications, we created original hand-drawn illustrations to make it bespoke and original and to capture people’s attention immediately. We used strong colours to paint a striking picture and tell a vivid story of the company’s strengths and track record.
To create longevity for the publication and give the articles a platform to continue to unfold, QR codes were embedded in the hard copy Rainmaker take subscribers to the online digital edition, which is regularly updated with new stories and the latest market information.
Paper stock for print production was carefully selected to compliment the hand drawn illustrations and give the publication a quality finish.