Clearwater International - Design, Digital, Marketing
The bold, crisp and clean visual identity we created for Clearwater has helped to signal and establish their global presence and style. The suite of multi-lingual websites and eye-catching publications we’ve produced for the company has reinforced and projected their values and services into a highly competitive international marketplace.
Our support has helped to build and sustain Clearwater’s reputation for quality and trust.
graphic creativity and publications
Having created the new brand, we produced a range of materials, including a high-end coffee table ‘birthday book’ highlighting major deals negotiated by the company in its first four years. Designed as a gift for VIP clients, we achieved a corporate and plush finished product, with spot UV and matte lamination. We also interviewed top-level industry executives to provide compelling case studies inside.
Clearwater was keen to give its client magazine, Rainmaker, a makeover, to make it stand out from competitors’ publications. Adopting a bespoke size, we used abstract and close-up photography and a variety of colour schemes to paint a striking picture and tell a vivid story of the company’s strengths and track record.
The client’s previous website was high on content, but rather cold and uninviting, so we set out improving accessibility and making it look and feel good to use. We developed new navigation and page structures to suit different audiences and provide easy user journeys across the site.
The new content also featured at-a-glance, live access to contacts, sector specialisms, case studies, market information and a deals database. And the website’s content management system allows staff to tag and store news stories and comment pieces by category.