Client:

CityFibre

Sector:

  • Other

Services:

  • Design
  • PR & Communications

CityFibre builds and operates ultrafast fibre networks to provide Gigabit connectivity to communities throughout the UK. The company’s systems are sparking the UK’s economy, by helping businesses to compete globally and unlocking the potential of cloud computing. CityFibre tasked us with creating an integrated campaign to promote its Coventry Core network to businesses in Coventry.

Building local awareness and interest is critical to CityFibre’s demand-led approach. When the company is appointed to install ultra-fast networks to local schools, colleges and universities, it approaches other potential subscribers to generate enough demand to justify a city-wide installation.

In Coventry, we helped CityFibre target three major business and technology parks with updated visual materials, including a tethered blimp to attract attention.

The blimp created a local buzz, which was then followed up by leaflet drops, e-shots and a demonstration event, where interested companies could pick up a special brochure with key service details.

With the Coventry campaign taking place near the end of the year, we also produced Christmas-themed invitations to a festive drinks event with the Coventry Core team. Our work in Coventry led onto further work to update the campaign designs for CityFibre’s work in Huddersfield.