Building local awareness and interest is critical to CityFibre’s demand-led approach. When the company is appointed to install ultra-fast networks to local schools, colleges and universities, it approaches other potential subscribers to generate enough demand to justify a city-wide installation.
In Coventry, we helped CityFibre target three major business and technology parks with updated visual materials, including a tethered blimp to attract attention.
The blimp created a local buzz, which was then followed up by leaflet drops, e-shots and a demonstration event, where interested companies could pick up a special brochure with key service details.
With the Coventry campaign taking place near the end of the year, we also produced Christmas-themed invitations to a festive drinks event with the Coventry Core team. Our work in Coventry led onto further work to update the campaign designs for CityFibre’s work in Huddersfield.