Client:

Cheshire & Greater Manchester CRC

Sector:

  • Public

Services:

  • Design
  • Digital

Cheshire & Greater Manchester Community Rehabilitation Company (CRC) supervises people released from prison under licence and those serving community sentences, and is responsible for around 10,000 medium and low-risk offenders. It needed a new website to make a large volume of information easily available and to promote its commitment to community safety. Creative Bridge also undertook to redevelop the website following the organisation's privatisation in April, 2014, so that the new offering could reflect the changes the organisation had gone through.

The CRC needed a replacement website to give its brand a fresh new look and improve users’ experience and access to information. The site also needed to provide a shop window for the company’s commercial courses and other services. And they wanted a flexible, easy-to-use content management system coupled with a strong service agreement for hosting and maintenance.

With a large and diverse range of stakeholders, the site had to have the best accessibility tools, with appropriate use of cookies and monitoring via Google Analytics.

“The website Creative Bridge built for us has significantly strengthened our online presence. We can
make changes quickly, with support whenever we have a query. Visitors to the site are staying
on it for longer and viewing more pages – it’s a big improvement for us and our users.”

Stephen Hallmark, PR Officer

We started the project by segmenting potential audiences to direct people to the most relevant site content. We then developed the site-map, designed, sub-edited, built and tested the site, making sure it was optimised for search engines and use of keywords.

The design use four colours to differentiate key sections and also features a blog and news section, Twitter feed, customisable contact forms, an updatable statistics-based infographic and accordion lists to make information more accessible.

The new site has been well received by both stakeholders and users. In its first two months, the average number of pages viewed per visit tripled and the average time spent on the site increased by 40 per cent. The bounce rate fell to under 10 ten per cent, proving that users are finding relevant information quickly and easily.