The Association of Retirement Housing Managers (ARHM) asked us to re-brand and re-position the organisation. Our strategic and creative teams helped move the brand forwards while maintaining its history and positive brand associations. We devised a new logo and associated tone of voice and visual language that was used across a website, marketing materials and launch event.
Evolution in branding
The Association of Retirement Housing Managers (ARHM) asked us to help re-position it as a forward-thinking organisation that is committed to improving standards in retirement housing. It wanted to maximise awareness of its work and new Code of Practice, with a view to growing membership.
Our in-house branding team revisited the company’s brand values and tone of voice, devising a new ‘brand wheel’ to articulate ARHM’s ethos and the way in which it should be communicating.
The result was an improved logo and a new strapline that was then applied across a refreshed website, brochure and other documents.
Meanwhile, our events team helped organise, host and publicise an event to launch the new code that was attended by many sector specialists.