Client:

Action Homeless

Sector:

  • Charities

Services:

  • Design
  • Digital

Action Homeless is a Leicestershire-based charity that tackles the causes and consequences of homelessness. It provides accommodation and resettlement support to help people who’ve become homeless to rebuild their lives. Action Homeless also works in the community to stop homelessness from occurring, particularly with those most at risk. For the charity’s winter fundraising drive, we created a new campaign concept, which saw donations jump by at least 20 per cent on previous years.

With Creative Bridge’s strong roots and track record in the housing sector, we completely share Action Homeless’ belief that people affected by homelessness have the potential to transform their lives. So we were keen to give our backing to their 40-year commitment to prevention and support for clients to rebuild their confidence and skills for independent living.

Fundraising over the Christmas and New Year period is a key source of income for Action Homeless, and is one of the most important times in the charity’s calendar. They had previously done all the creative and promotional work for this in-house, but were keen to try a different approach, so they contacted us. Our task was to come up with an idea and campaign brand to grab local people’s attention, create media buzz and encourage more donations.

“With input from Creative Bridge, our recent Winter Appeal was our most successful yet.
They helped us get the message and imagery just right, bringing fresh and creative ideas
to the table. I would recommend Creative Bridge to any other charities out there who are
thinking about using an external marketing and design agency. The team there are friendly,
approachable, professional and most importantly help you to get results!”

Eilidh Kennedy, Funding Manager, Action Homeless

The Ho, Ho, Ho, Homeless for Christmas message highlighted the tough truth that for families who are homeless, Christmas can be an especially difficult and cheerless time.

We created some thought-inspiring imagery around this idea, and applied it across a suite of materials including posters, flyers, web pages, Facebook and advertising.

Action Homeless and its stakeholders were thrilled with the results, which showed that the investment was worthwhile. Donations to the winter campaign increased from a previous average of 7k-£10k to £12k.