Creative sparks: Word Play

We love word play here at Creative Bridge. A witticism that relies heavily on the effect of playing with different levels of language. They are frequently used in commercial advertising as a rhetorical device, to create humour, attracting the reader’s attention and adding persuasive force to a message. Words are crucial in advertising, often outweighing visuals at times. Here’s a few examples for some creative inspiration on…

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My time with Nicola Winn

Managing Director of marketing and communications agency, Creative Bridge, talks about her new role at PM Training and why she places so much importance in offering opportunities to young people. A blog by Hannah Bellinger-Brown. Despite a hectic schedule I managed to pin down Nicola in the boardroom at Bittesby House, Creative Bridge HQ, to discuss her current projects. I’ve been an intern at Creative…

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Creative sparks: Guerrilla Marketing Tactics

Undeniably witty and performed exclusively in public places like streets, shopping centres and parks; this week’s blog focuses on guerrilla marketing tactics that have significantly transformed the marketing arena. A method that thrives on original thinking, guerrilla marketing is the epitome of creativity and the reason it excites us is because the infrastructure for a campaign is already in the environment, you just have to…

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Creative sparks: The power of music

Here at Creative Bridge we recognise and value the power of music to impact communications. It’s hard to get it right, however when you do – it’s spectacular. Once said by Daniel Jackson, CEO of Cord Worldwide, “Music is the unsung hero of advertising”. We certainly agree with you there Daniel. Here’s a few that we love. The power of love music We all love…

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A taste of Creative Bridge…

I was excited and apprehensive to join the team at Creative Bridge for a month. The fact that I was coming straight from Loughborough University having studied Communications and Media Studies eased my worries that I would not be completely out of my depth and make an idiot of myself on the first day. I was eager to make a good impression on the first…

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Inspired by… emojis

The emoji (‘e’ – picture, ‘moji’ – character) was created in Japan in the late 90s. Still an effective way to communicate emotion and convey messages, the picture-character’s use is constantly evolving. From instant messages and tweets through to Facebook reactions, it’s been said that four in five 18-65 year olds use these icons on a regular basis. With this in mind it’s probably no…

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Creative sparks: Communicating without words

Rarely do advertisers and marketers take the view that silence is golden. But condensing and stripping a message right back to a point that someone of any age, from any country and speaking any language would understand is indicative of comms that pack a punch. Here are five campaigns that have purposefully avoided diluting their messages with endless talking - something we can all stand…

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Creative sparks: Be the change you want to see

This past week or so has been one of uncertainty and apprehension. With reported rises in hate crime, political fall outs across the board and an England football performance that put dreams of glory, urm, on ice, it’s high time for something heavy, and heartfelt. These campaigns capture human behaviour at its best, from outrage at inequality to the natural instinct to share. Be the…

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Creative sparks: Campaign gems

The sun is out, the sky is blue…and we’ve a couple of creative campaign gems to inspire you…   Paper towns We built this city, on paper roll. Pushing the message of housing affordability (or lack of) is key to many of our clients’ campaigning activity. Here’s a neat practical idea from Sweden, combining a physical landscape and virtual tour.   Picture perfect Apple has…

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A newbie’s guide to life at Creative Bridge

Beneath the roof of Bittesby House are many talented people, all brilliant in their individual fields of expertise which range far and wide across digital, design, communications and marketing. A few weeks ago, I joined Creative Bridge as an account manager and you might expect that joining such an impressive team would be intimidating. No one likes being new but when my first day came…

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