A taste of Creative Bridge…

I was excited and apprehensive to join the team at Creative Bridge for a month. The fact that I was coming straight from Loughborough University having studied Communications and Media Studies eased my worries that I would not be completely out of my depth and make an idiot of myself on the first day. I was eager to make a good impression on the first…

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Inspired by… emojis

The emoji (‘e’ – picture, ‘moji’ – character) was created in Japan in the late 90s. Still an effective way to communicate emotion and convey messages, the picture-character’s use is constantly evolving. From instant messages and tweets through to Facebook reactions, it’s been said that four in five 18-65 year olds use these icons on a regular basis. With this in mind it’s probably no…

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Creative sparks: Communicating without words

Rarely do advertisers and marketers take the view that silence is golden. But condensing and stripping a message right back to a point that someone of any age, from any country and speaking any language would understand is indicative of comms that pack a punch. Here are five campaigns that have purposefully avoided diluting their messages with endless talking - something we can all stand…

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Creative sparks: Be the change you want to see

This past week or so has been one of uncertainty and apprehension. With reported rises in hate crime, political fall outs across the board and an England football performance that put dreams of glory, urm, on ice, it’s high time for something heavy, and heartfelt. These campaigns capture human behaviour at its best, from outrage at inequality to the natural instinct to share. Be the…

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Creative sparks: Campaign gems

The sun is out, the sky is blue…and we’ve a couple of creative campaign gems to inspire you…   Paper towns We built this city, on paper roll. Pushing the message of housing affordability (or lack of) is key to many of our clients’ campaigning activity. Here’s a neat practical idea from Sweden, combining a physical landscape and virtual tour.   Picture perfect Apple has…

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A newbie’s guide to life at Creative Bridge

Beneath the roof of Bittesby House are many talented people, all brilliant in their individual fields of expertise which range far and wide across digital, design, communications and marketing. A few weeks ago, I joined Creative Bridge as an account manager and you might expect that joining such an impressive team would be intimidating. No one likes being new but when my first day came…

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Creative injective for an annual report

Make your annual report wonderful. Here’s a little creative inspiration to help you tell your story this year. Audience first. Remembering to put your audience first can sometimes get lost as everyone in your organisation gives an instruction on something that must be included in the report. Less is often more as this campaign from Lego proves. Oh, saucy! This report and this other report…

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Creative sparks: Five inspiring campaigns

Beer, banking and, urm bondage. Here’s a round-up of some of the things that are lighting up our creative minds this week. Be legacy We love this campaign which mixes consumer engagement with a sense of a brand’s heritage. Completely capturing the storytelling trend, the campaign is inspired by unique moments in history. The television advert aims to get the audience to create their own…

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Mother tongue: how you communicate matters

There aren’t many advantages to being stuck on the M6, but one of the few is the opportunity to listen and learn. The other less cerebral bonus being binge eating chocolate out of the sight of small family members who frequently fail to answer the deafening cry of ‘get your shoes on’, yet can pick up the sound of a wrapper being opened 20 miles…

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Time for trends

Yep, it’s that time of year again. A time for turkey, tinsel and trend-prediction blogs. We’ve not even said goodbye to 2015 and yet that doesn’t stop the marketing world from already planning what we’ll all be wearing (clothes), doing (working, sleeping, eating) and buying (clothes, bed, food). Here’s a little look back at what some of them out there claimed we’d be lapping up…

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