Hat trick of senior appointments at UK’s leading housing sector agency

Creative Bridge has strengthened its senior team with the appointment of three key roles. Michelle Hallmark, formerly head of communications at the award-winning design and communications agency, takes up the newly-created role of business development director. David Bardell joins the agency to head up the design studio as associate creative director and develop its creative services. Francesca Hanikova has been appointed head of content and…

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Take this opportunity to get inspired

3 interesting ideas we’ve seen recently that could spark an idea for your next campaign. We use Yammer as our way of sharing those creative sparks that make you slightly green with envy that they weren’t your idea. Here are three content campaigns from our feed to give some summer inspiration 1. Paying back paid off for this bank. They had big budgets to blow,…

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Communicating change + gamification = engagement

Bring home the bacon, even when it’s change or bad news you have to convey. Without a flying pig in sight. For some, the first task is ensuring that accurate digital data exists to target those affected, for others it’s around digital or financial capacity building and for other providers it’s about making their voice heard when people don’t want to listen Us humans don’t…

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Top 5 signs you are in annual report peak season & need to do something quick!

If you can hear screams of ‘why didn't I start earlier’, don’t panic, it’s common. We’ve currently got more than ten annual reports and value for money statements working their way through design, strategic challenge, writing or digital development. Combining creativity with compliance can seem like odd bedfellows, but our clients are certainly creating something good out of that challenge. So for some light-hearted relief,…

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The budget has changed the housing game

Senior consultant Ian Hembrow says the housing sector needs to put the public back into its public relations. HOUSING HAS WON A GREAT VICTORY – but perhaps you missed it amid May’s general election, July’s Budget, recent media coverage and the mood music now playing ahead of the government’s autumn spending review. It’s a triumph we should capitalize upon, with more ambitious, attention-grabbing advertising, which…

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The results are in! Housing Heroes Comms team of the year 2015

Who won? Why? Creative Bridge created and sponsored the comms team of the year category at the Housing Heroes awards. Huge congratulations to the marketing and business research team at The Wrekin Housing Trust for coming away with the Creative Bridge created and sponsored Housing Heroes comms team of the year. You deserved the recognition just for the joyful way you all bounded to the stage in…

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The perfect place for imagination to flourish

I’ve just completed a two-week work placement at Creative Bridge – it’s a lively, inspiring and enjoyable place to be. When I came up the long, wheat field fringed entrance drive for the first time, I quickly realised this wasn’t going to be an over-serious, grey or stale workplace. The company is based in a converted country farmhouse, which has a unique and lovely feel,…

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Mum’s the word: PR and motherhood mixed

Now Father’s Day has just gone, my thoughts have clearly turned to the other 364 days of the year which are all about the role of the mother in childcare.*note: tongue is in cheek* In a nutshell, I’m a spelling test checker, media crisis un-stresser, non-uniform day forgetter and social housing obsesser. United and Silkmen supporter, little son and daughter, communications endorser and social media…

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Want to make a video? 4 things to ask before anyone shouts ‘Action!’

If you use social media either as an individual or as a business, you will have noticed how often brands use video to engage with their audience. According to Demand Gen Report, use of video content increased by 8% to 58% in 2014 and in the same year Facebook revealed that video posts per person grew by 75%. But there’s a real range of films…

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