The perfect place for imagination to flourish

I’ve just completed a two-week work placement at Creative Bridge – it’s a lively, inspiring and enjoyable place to be. When I came up the long, wheat field fringed entrance drive for the first time, I quickly realised this wasn’t going to be an over-serious, grey or stale workplace. The company is based in a converted country farmhouse, which has a unique and lovely feel,…

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Mum’s the word: PR and motherhood mixed

Now Father’s Day has just gone, my thoughts have clearly turned to the other 364 days of the year which are all about the role of the mother in childcare.*note: tongue is in cheek* In a nutshell, I’m a spelling test checker, media crisis un-stresser, non-uniform day forgetter and social housing obsesser. United and Silkmen supporter, little son and daughter, communications endorser and social media…

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Want to make a video? 4 things to ask before anyone shouts ‘Action!’

If you use social media either as an individual or as a business, you will have noticed how often brands use video to engage with their audience. According to Demand Gen Report, use of video content increased by 8% to 58% in 2014 and in the same year Facebook revealed that video posts per person grew by 75%. But there’s a real range of films…

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Carry on laughing

I'm on a mission to inject more humour into the workplace. Over the past nine months I've been working with an organisation that wants to encourage its people to be more human in their interactions with each other and their customers. The role I play involves running workshops where I take people on a journey of where the organisation has come from in the last…

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8 top survival tips for the PR newbie

I did a couple of internships while I was at uni, but Creative Bridge is where I found my first ‘proper’ role in PR, and I’ve loved every minute of it. Having been here for 18 months now, I thought I’d take a look back and pick out some of the things I’ve learned about life in the sector, to try to help those who…

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Is it time for you to crack the code?

Anyone working in marketing and comms will be greatly aware of the recent influx of code and computer programming into their ‘crayons and colouring-in’ world. What used to be reserved in the minds of some purely for nerds in darkly lit rooms wearing bottle-bottom glasses and smelly grey jumpers is now very much the mainstream, and there are some great examples out there at the…

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Words? Get your fill

“Lovers of print are simply confusing the plate for the food.”                                                                                                            …

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At a ‘glance’

As I’m sure you’re all aware, today marks the official release of the Apple Watch. There’s been big hype over this tiny device, so we’re taking a look at what impact size has on both user experience (UX) and user interface (UI) design. The Apple Watch is already in high demand. In the last two weeks, pre-orders alone have surpassed the total 2014 sales figures…

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Learners are earners

Six things I learnt this week to improve click through rate to your website Learning is one of our three core values at Creative Bridge and is an activity that has given me great pleasure over the years. Sure, I have learnt some rubbish but on the whole the things I have picked up have helped to make my life more varied and interesting. I’ve…

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Are you mobile friendly?

The way Google returns search results so quickly, accurately and efficiently is with its search algorithm. This is a complex piece of programming that scans the internet and indexes every page on every website. It’s this algorithm that gives them their business advantage and as such, they are constantly updating it to ensure it delivers the best results possible. Google is making some big changes…

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